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6Nov/110

Research: executive summaries.: An article from: Industrial Engineer

Research: executive summaries.: An article from: Industrial Engineer

This digital document is an article from Industrial Engineer, published by Institute of Industrial Engineers, Inc. (IIE) on January 1, 2005. The length of the article is 1221 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Research: executive summaries.
Author: Mark S. Daskin
Publication: Industrial Engineer (Refereed)
Date: January 1, 2005
Publisher: Institute of Industrial Engineers, Inc. (IIE)
Volume: 37 Issue: 1 Page: 46(3)

Distributed by Thomson Gale

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30Oct/110

New IBHS Article Highlights Risks Posed by Fire Following Earthquakes

Tampa, FL (PRWEB) October 20, 2011

A new article from the Insurance Institute for Business & Home Safety asserts that the risk of fire following an earthquake often gets overshadowed by other equally serious quake-related issues, such as ground shaking, landslides, surface faults, and tsunamis.

?Earthquakes are a destructive, unpredictable force of nature that can cause truly catastrophic damage to entire cities or regions,? said Julie Rochman, president & CEO, IBHS. ?Several studies focused on fire following earthquake paint a somber picture of likely consequences.?

The greatest concern centers on preventing spot or smaller fires from growing into conflagrations, which consume large areas, and can result in high fatality and injury rates. Fortunately, taking proactive measures to reduce the number of ignitions can significantly reduce the risk of fire in the aftermath of a major earthquake.

?It is critical to take steps that can reduce the number of fire ignitions following earthquakes, particularly in areas with greater potential for fires to become conflagrations,? Rochman said. ?IBHS? new article, After the Shaking Stops: A Communitywide Approach to Managing Post-Quake Fires, identifies the factors that communities should evaluate to help determine their risk for fire following earthquake.?

Rochman added that this is an excellent time for communities to consider the risk of post-quake fire as California, Idaho, Nevada and Oregon prepare to hold Great Shakeout earthquake drills on October 20 ? so more than 8 million people will be focused on these issues as they drill an practice how best to survive a quake.

According to the IBHS? literature survey and analysis, there are several ways to reduce the risk of fire following earthquake. Not surprisingly, reducing shake damage to a building in the first place is one of the best ways to reduce the potential for ignitions. In addition, other methods of reducing fire ignitions from earthquakes include:

30Oct/110

Cool Construction Manager Articles images

Some cool Construction Manager Articles images:

Steven F. Udvar-Hazy Center: main hall panorama (P-40 et al)
Construction Manager Articles

Image by Chris Devers
See more photos of this, and the Wikipedia article.

Details, quoting from Smithsonian National Air and Space Museum | Curtiss P-40E Warhawk (Kittyhawk IA):

Whether known as the Warhawk, Tomahawk, or Kittyhawk, the Curtiss P-40 proved to be a successful, versatile fighter during the first half of World War II. The shark-mouthed Tomahawks that Gen. Claire Chennault's "Flying Tigers" flew in China against the Japanese remain among the most popular airplanes of the war. P-40E pilot Lt. Boyd D. Wagner became the first American ace of World War II when he shot down six Japanese aircraft in the Philippines in mid-December 1941.

Curtiss-Wright built this airplane as Model 87-A3 and delivered it to Canada as a Kittyhawk I in 1941. It served until 1946 in No. 111 Squadron, Royal Canadian Air Force. U.S. Air Force personnel at Andrews Air Force Base restored it in 1975 to represent an aircraft of the 75th Fighter Squadron, 23rd Fighter Group, 14th Air Force.

Donated by the Exchange Club in Memory of Kellis Forbes.

Manufacturer:
Curtiss Aircraft Company

Date:
1939

Country of Origin:
United States of America

Dimensions:
Overall: 330 x 970cm, 2686kg, 1140cm (10ft 9 15/16in. x 31ft 9 7/8in., 5921.6lb., 37ft 4 13/16in.)

Materials:
All-metal, semi-monocoque

Physical Description:
Single engine, single seat, fighter aircraft.

Long Description:
Whether it was the Tomahawk, Warhawk, or Kittyhawk, the Curtiss P-40 was a successful and versatile fighter aircraft during the first half of World War II. The shark-mouthed Tomahawks that General Claire Chennault led against the Japanese remain among the most popular airplanes of the war. In the Phillipines, Lt. Boyd D. Wagner became the first American ace of World War II while flying a P-40E when he shot down six Japanese aircraft during mid-December 1941. P-40s were first-line Army Air Corps fighters at the start of the war but they soon gave way to more advanced designs such as the Republic P-47 Thunderbolt and the Lockheed P-38 Lightning (see NASM collection for both aircraft). The P-40 is not ranked among the best overall fighters of the war but it was a rugged, effective design available in large numbers early in the war when America and her allies urgently required them. The P-40 remained in production from 1939 to the end of 1944 and a total of 13, 737 were built.

Design engineer Dr. Donovan R. Berlin layed the foundation for the P-40 in 1935 when he designed the agile, but lightly-armed, P-36 fighter equipped with a radial, air-cooled engine. The Curtiss-Wright Corporation won a production contract for 210 P-36 airplanes in 1937-the largest Army airplane contract awarded since World War I. Worldwide, fighter aircraft designs matured rapidly during the late 1930s and it was soon obvious that the P-36 was no match for newer European designs. High altitude performance in particular became a priceless commodity. Berlin attempted to improve the P-36 by redesigning it in to accommodate a turbo-supercharged Allison V-1710-11 inline, liquid-cooled engine. The new aircraft was designated the XP-37 but proved unpopular with pilots. The turbo-supercharger was not reliable and Berlin had placed the cockpit too far back on the fuselage, restricting the view to the front of the fighter. Nonetheless, when the engine was not giving trouble, the more-streamlined XP-37 was much faster than the P-36.

Curtiss tried again in 1938. Berlin had modified another P-36 with a new Allison V-1710-19 engine. It was designated the XP-40 and first flew on October 14, 1938. The XP-40 looked promising and Curtiss offered it to Army Air Corps leaders who evaluated the airplane at Wright Field, Ohio, in 1939, along with several other fighter proposals. The P-40 won the competition, after some modifications, and Curtiss received an order for 540. At this time, the armament package consisted of two .50 caliber machine guns in the fuselage and four .30 caliber machine guns in the wings.

After production began in March 1940, France ordered 140 P-40s but the British took delivery of these airplanes when Paris surrendered. The British named the aircraft Tomahawks but found they performed poorly in high-altitude combat over northern Europe and relegated them to low-altitude operations in North Africa. The Russians bought more than 2,000 P-40s but details of their operational history remain obscure.

When the United States declared war, P-40s equipped many of the Army Air Corps's front line fighter units. The plucky fighter eventually saw combat in almost every theater of operations being the most effective in the China-Burma-India (CBI) Theater. Of all the CBI groups that gained the most notoriety of the entire war, and remains to this day synonymous with the P-40, is the American Volunteer Group (AVG) or the Flying Tigers. The unit was organized after the Chinese gave former U. S. Army Air Corps Captain Claire Lee Chennault almost 9 million dollars in 1940 to buy aircraft and recruit pilots to fly against the Japanese. Chennault's most important support within the Chinese government came from Madam Chiang Kai-shek, a Lt. Colonel in the Chinese Air Force and for a time, the service's overall commander.

The money from China diverted an order placed by the British Royal Air Force for 100 Curtiss-Wright P-40B Tomahawks but buying airplanes was only one important step in creating a fighting air unit. Trained pilots were needed, and quickly, as tensions across the Pacific escalated. On April 15, 1941, President Franklin D. Roosevelt quietly signed an Executive Order permitting Chennault to recruit directly from the ranks of American military reserve pilots. Within a few months, 350 flyers joined from pursuit (fighter), bomber, and patrol squadrons. In all, about half the pilots in the Flying Tigers came from the U. S. Navy and Marine Corps while the Army Air Corps supplied one-third. Factory test pilots at Bell, Consolidated, and other companies, and commercial airline pilots, filled the remaining slots.

The Flying Tigers flew their first mission on December 20. The unit's name was derived from the ferocious fangs and teeth painted on the nose of AVG P-40s at either side of the distinctive, large radiator air intake. The idea is said to originate from pictures in a magazine that showed Royal Air Force Tomahawks of No. 112 Squadron, operating in the western desert of North Africa, adorned with fangs and teeth painted around their air intakes. The Flying Tigers were the first real opposition the Japanese military encountered. In less than 7 months of action, AVG pilots destroyed about 115 Japanese aircraft and lost only 11 planes in air-to-air combat. The AVG disbanded on July 4, 1942, and its assets, including a few pilots, became a part of the U. S. Army Air Forces (AAF) 23rd Fighter Group in the newly activated 14th Air Force. Chennault, now a Brigadier General, assumed command of the 14th AF and by war's end, the 23rd was one of the highest-scoring Army fighter groups.

As wartime experience in the P-40 mounted, Curtiss made many modifications. Engineers added armor plate, better self-sealing fuel tanks, and more powerful engines. They modified the cockpit to improve visibility and changed the armament package to six, wing-mounted, .50 caliber machine guns. The P-40E Kittyhawk was the first model with this gun package and it entered service in time to serve in the AVG. The last model produced in quantity was the P-40N, the lightest P-40 built in quantity, and much faster than previous models. Curtiss built a single P-40Q. It was the fastest P-40 to fly (679 kph/422 mph) but it could not match the performance of the P-47 Thunderbolt and the P-51 Mustang so Curtiss ended development of the P-40 series with this model. In addition to the AAF, many Allied nations bought and flew P-40s including England, France, China, Russia, Australia, New Zealand, Canada, South Africa, and Turkey.

The Smithsonian P-40E did not serve in the U. S. military. Curtiss-Wright built it in Buffalo, New York, as Model 87-A3 and delivered it to Canada as a Kittyhawk IA on March 11, 1941. It served in No. 111 Squadron, Royal Canadian Air Force (RCAF). When the Japanese navy moved to attack Midway, they sent a diversionary battle group to menace the Aleutian Islands. Canada moved No. 111 Squadron to Alaska to help defend the region. After the Japanese threat diminished, the unit returned to Canada and eventually transferred to England without its P-40s. The RCAF declared the NASM Kittyhawk IA surplus on July 27, 1946, and the aircraft eventually returned to the United States. It had several owners before ending up with the Explorer Scouts youth group in Meridian, Mississippi. During the early 1960s, the Smithsonian began searching for a P-40 with a documented history of service in the AVG but found none. In 1964, the Exchange Club in Meridian donated the Kittyhawk IA to the National Aeronautical Collection, in memory of Mr. Kellis Forbes, a local man devoted to Boys Club activities. A U. S. Air Force Reserve crew airlifted the fighter to Andrews Air Force Base, Maryland, on March 13, 1964. Andrews personnel restored the airplane in 1975 and painted it to represent an aircraft of the 75th Fighter Squadron, 23rd Fighter Group, 14th Air Force.

• • •

Quoting from Wikipedia | Curtiss P-40 Warhawk:

The Curtiss P-40 Warhawk was an American single-engine, single-seat, all-metal fighter and ground attack aircraft that first flew in 1938. It was used by the air forces of 28 nations, including those of most Allied powers during World War II, and remained in front line service until the end of the war. It was the third most-produced American fighter, after the P-51 and P-47; by November 1944, when production of the P-40 ceased, 13,738 had been built, all at Curtiss-Wright Corporation's main production facility at Buffalo, New York.

The P-40 design was a modification of the previous Curtiss P-36; this reduced development time and enabled a rapid entry into production and operational service.

Warhawk was the name the United States Army Air Corps adopted for all models, making it the official name in the United States for all P-40s. The British Commonwealth and Soviet air forces used the name Tomahawk for models equivalent to the P-40B and P-40C, and the name Kittyhawk for models equivalent to the P-40D and all later variants.

The P-40's lack of a two-stage supercharger made it inferior to Luftwaffe fighters such as the Messerschmitt Bf 109 or the Focke-Wulf Fw 190 in high-altitude combat and it was rarely used in operations in Northwest Europe. Between 1941 and 1944, however, the P-40 played a critical role with Allied air forces in three major theaters: North Africa, the Southwest Pacific and China. It also had a significant role in the Middle East, Southeast Asia, Eastern Europe, Alaska and Italy. The P-40's performance at high altitudes was not as critical in those theaters, where it served as an air superiority fighter, bomber escort and fighter bomber.

P-40s first saw combat with the British Commonwealth squadrons of the Desert Air Force (DAF) in the Middle East and North African campaigns, during June 1941. The Royal Air Force's No. 112 Squadron was among the first to operate Tomahawks, in North Africa, and the unit was the first to feature the "shark mouth" logo, copying similar markings on some Luftwaffe Messerschmitt Bf 110 twin-engine fighters. [N 1]

Although it gained a post-war reputation as a mediocre design, suitable only for close air support, more recent research including scrutiny of the records of individual Allied squadrons indicates that the P-40 performed surprisingly well as an air superiority fighter, at times suffering severe losses, but also taking a very heavy toll on enemy aircraft. The P-40 offered the additional advantage of low cost, which kept it in production as a ground-attack fighter long after it was obsolete in the air superiority role.

As of 2008, 19 P-40s were airworthy.

Steven F. Udvar-Hazy Center: SR-71 Blackbird (tail view)
Construction Manager Articles

Image by Chris Devers
See more photos of this, and the Wikipedia article.

Details, quoting from Smithsonian National Air and Space Museum | Lockheed SR-71 Blackbird:

No reconnaissance aircraft in history has operated globally in more hostile airspace or with such complete impunity than the SR-71, the world's fastest jet-propelled aircraft. The Blackbird's performance and operational achievements placed it at the pinnacle of aviation technology developments during the Cold War.

This Blackbird accrued about 2,800 hours of flight time during 24 years of active service with the U.S. Air Force. On its last flight, March 6, 1990, Lt. Col. Ed Yielding and Lt. Col. Joseph Vida set a speed record by flying from Los Angeles to Washington, D.C., in 1 hour, 4 minutes, and 20 seconds, averaging 3,418 kilometers (2,124 miles) per hour. At the flight's conclusion, they landed at Washington-Dulles International Airport and turned the airplane over to the Smithsonian.

Transferred from the United States Air Force.

Manufacturer:
Lockheed Aircraft Corporation

Designer:
Clarence L. "Kelly" Johnson

Date:
1964

Country of Origin:
United States of America

Dimensions:
Overall: 18ft 5 15/16in. x 55ft 7in. x 107ft 5in., 169998.5lb. (5.638m x 16.942m x 32.741m, 77110.8kg)
Other: 18ft 5 15/16in. x 107ft 5in. x 55ft 7in. (5.638m x 32.741m x 16.942m)

Materials:
Titanium

Physical Description:
Twin-engine, two-seat, supersonic strategic reconnaissance aircraft; airframe constructed largley of titanium and its alloys; vertical tail fins are constructed of a composite (laminated plastic-type material) to reduce radar cross-section; Pratt and Whitney J58 (JT11D-20B) turbojet engines feature large inlet shock cones.

Long Description:
No reconnaissance aircraft in history has operated in more hostile airspace or with such complete impunity than the SR-71 Blackbird. It is the fastest aircraft propelled by air-breathing engines. The Blackbird's performance and operational achievements placed it at the pinnacle of aviation technology developments during the Cold War. The airplane was conceived when tensions with communist Eastern Europe reached levels approaching a full-blown crisis in the mid-1950s. U.S. military commanders desperately needed accurate assessments of Soviet worldwide military deployments, particularly near the Iron Curtain. Lockheed Aircraft Corporation's subsonic U-2 (see NASM collection) reconnaissance aircraft was an able platform but the U. S. Air Force recognized that this relatively slow aircraft was already vulnerable to Soviet interceptors. They also understood that the rapid development of surface-to-air missile systems could put U-2 pilots at grave risk. The danger proved reality when a U-2 was shot down by a surface to air missile over the Soviet Union in 1960.

Lockheed's first proposal for a new high speed, high altitude, reconnaissance aircraft, to be capable of avoiding interceptors and missiles, centered on a design propelled by liquid hydrogen. This proved to be impracticable because of considerable fuel consumption. Lockheed then reconfigured the design for conventional fuels. This was feasible and the Central Intelligence Agency (CIA), already flying the Lockheed U-2, issued a production contract for an aircraft designated the A-12. Lockheed's clandestine 'Skunk Works' division (headed by the gifted design engineer Clarence L. "Kelly" Johnson) designed the A-12 to cruise at Mach 3.2 and fly well above 18,288 m (60,000 feet). To meet these challenging requirements, Lockheed engineers overcame many daunting technical challenges. Flying more than three times the speed of sound generates 316° C (600° F) temperatures on external aircraft surfaces, which are enough to melt conventional aluminum airframes. The design team chose to make the jet's external skin of titanium alloy to which shielded the internal aluminum airframe. Two conventional, but very powerful, afterburning turbine engines propelled this remarkable aircraft. These power plants had to operate across a huge speed envelope in flight, from a takeoff speed of 334 kph (207 mph) to more than 3,540 kph (2,200 mph). To prevent supersonic shock waves from moving inside the engine intake causing flameouts, Johnson's team had to design a complex air intake and bypass system for the engines.

Skunk Works engineers also optimized the A-12 cross-section design to exhibit a low radar profile. Lockheed hoped to achieve this by carefully shaping the airframe to reflect as little transmitted radar energy (radio waves) as possible, and by application of special paint designed to absorb, rather than reflect, those waves. This treatment became one of the first applications of stealth technology, but it never completely met the design goals.

Test pilot Lou Schalk flew the single-seat A-12 on April 24, 1962, after he became airborne accidentally during high-speed taxi trials. The airplane showed great promise but it needed considerable technical refinement before the CIA could fly the first operational sortie on May 31, 1967 - a surveillance flight over North Vietnam. A-12s, flown by CIA pilots, operated as part of the Air Force's 1129th Special Activities Squadron under the "Oxcart" program. While Lockheed continued to refine the A-12, the U. S. Air Force ordered an interceptor version of the aircraft designated the YF-12A. The Skunk Works, however, proposed a "specific mission" version configured to conduct post-nuclear strike reconnaissance. This system evolved into the USAF's familiar SR-71.

Lockheed built fifteen A-12s, including a special two-seat trainer version. Two A-12s were modified to carry a special reconnaissance drone, designated D-21. The modified A-12s were redesignated M-21s. These were designed to take off with the D-21 drone, powered by a Marquart ramjet engine mounted on a pylon between the rudders. The M-21 then hauled the drone aloft and launched it at speeds high enough to ignite the drone's ramjet motor. Lockheed also built three YF-12As but this type never went into production. Two of the YF-12As crashed during testing. Only one survives and is on display at the USAF Museum in Dayton, Ohio. The aft section of one of the "written off" YF-12As which was later used along with an SR-71A static test airframe to manufacture the sole SR-71C trainer. One SR-71 was lent to NASA and designated YF-12C. Including the SR-71C and two SR-71B pilot trainers, Lockheed constructed thirty-two Blackbirds. The first SR-71 flew on December 22, 1964. Because of extreme operational costs, military strategists decided that the more capable USAF SR-71s should replace the CIA's A-12s. These were retired in 1968 after only one year of operational missions, mostly over southeast Asia. The Air Force's 1st Strategic Reconnaissance Squadron (part of the 9th Strategic Reconnaissance Wing) took over the missions, flying the SR-71 beginning in the spring of 1968.

After the Air Force began to operate the SR-71, it acquired the official name Blackbird-- for the special black paint that covered the airplane. This paint was formulated to absorb radar signals, to radiate some of the tremendous airframe heat generated by air friction, and to camouflage the aircraft against the dark sky at high altitudes.

Experience gained from the A-12 program convinced the Air Force that flying the SR-71 safely required two crew members, a pilot and a Reconnaissance Systems Officer (RSO). The RSO operated with the wide array of monitoring and defensive systems installed on the airplane. This equipment included a sophisticated Electronic Counter Measures (ECM) system that could jam most acquisition and targeting radar. In addition to an array of advanced, high-resolution cameras, the aircraft could also carry equipment designed to record the strength, frequency, and wavelength of signals emitted by communications and sensor devices such as radar. The SR-71 was designed to fly deep into hostile territory, avoiding interception with its tremendous speed and high altitude. It could operate safely at a maximum speed of Mach 3.3 at an altitude more than sixteen miles, or 25,908 m (85,000 ft), above the earth. The crew had to wear pressure suits similar to those worn by astronauts. These suits were required to protect the crew in the event of sudden cabin pressure loss while at operating altitudes.

To climb and cruise at supersonic speeds, the Blackbird's Pratt & Whitney J-58 engines were designed to operate continuously in afterburner. While this would appear to dictate high fuel flows, the Blackbird actually achieved its best "gas mileage," in terms of air nautical miles per pound of fuel burned, during the Mach 3+ cruise. A typical Blackbird reconnaissance flight might require several aerial refueling operations from an airborne tanker. Each time the SR-71 refueled, the crew had to descend to the tanker's altitude, usually about 6,000 m to 9,000 m (20,000 to 30,000 ft), and slow the airplane to subsonic speeds. As velocity decreased, so did frictional heat. This cooling effect caused the aircraft's skin panels to shrink considerably, and those covering the fuel tanks contracted so much that fuel leaked, forming a distinctive vapor trail as the tanker topped off the Blackbird. As soon as the tanks were filled, the jet's crew disconnected from the tanker, relit the afterburners, and again climbed to high altitude.

Air Force pilots flew the SR-71 from Kadena AB, Japan, throughout its operational career but other bases hosted Blackbird operations, too. The 9th SRW occasionally deployed from Beale AFB, California, to other locations to carryout operational missions. Cuban missions were flown directly from Beale. The SR-71 did not begin to operate in Europe until 1974, and then only temporarily. In 1982, when the U.S. Air Force based two aircraft at Royal Air Force Base Mildenhall to fly monitoring mission in Eastern Europe.

When the SR-71 became operational, orbiting reconnaissance satellites had already replaced manned aircraft to gather intelligence from sites deep within Soviet territory. Satellites could not cover every geopolitical hotspot so the Blackbird remained a vital tool for global intelligence gathering. On many occasions, pilots and RSOs flying the SR-71 provided information that proved vital in formulating successful U. S. foreign policy. Blackbird crews provided important intelligence about the 1973 Yom Kippur War, the Israeli invasion of Lebanon and its aftermath, and pre- and post-strike imagery of the 1986 raid conducted by American air forces on Libya. In 1987, Kadena-based SR-71 crews flew a number of missions over the Persian Gulf, revealing Iranian Silkworm missile batteries that threatened commercial shipping and American escort vessels.

As the performance of space-based surveillance systems grew, along with the effectiveness of ground-based air defense networks, the Air Force started to lose enthusiasm for the expensive program and the 9th SRW ceased SR-71 operations in January 1990. Despite protests by military leaders, Congress revived the program in 1995. Continued wrangling over operating budgets, however, soon led to final termination. The National Aeronautics and Space Administration retained two SR-71As and the one SR-71B for high-speed research projects and flew these airplanes until 1999.

On March 6, 1990, the service career of one Lockheed SR-71A Blackbird ended with a record-setting flight. This special airplane bore Air Force serial number 64-17972. Lt. Col. Ed Yeilding and his RSO, Lieutenant Colonel Joseph Vida, flew this aircraft from Los Angeles to Washington D.C. in 1 hour, 4 minutes, and 20 seconds, averaging a speed of 3,418 kph (2,124 mph). At the conclusion of the flight, '972 landed at Dulles International Airport and taxied into the custody of the Smithsonian's National Air and Space Museum. At that time, Lt. Col. Vida had logged 1,392.7 hours of flight time in Blackbirds, more than that of any other crewman.

This particular SR-71 was also flown by Tom Alison, a former National Air and Space Museum's Chief of Collections Management. Flying with Detachment 1 at Kadena Air Force Base, Okinawa, Alison logged more than a dozen '972 operational sorties. The aircraft spent twenty-four years in active Air Force service and accrued a total of 2,801.1 hours of flight time.

Wingspan: 55'7"
Length: 107'5"
Height: 18'6"
Weight: 170,000 Lbs

Reference and Further Reading:

Crickmore, Paul F. Lockheed SR-71: The Secret Missions Exposed. Oxford: Osprey Publishing, 1996.

Francillon, Rene J. Lockheed Aircraft Since 1913. Annapolis, Md.: Naval Institute Press, 1987.

Johnson, Clarence L. Kelly: More Than My Share of It All. Washington D.C.: Smithsonian Institution Press, 1985.

Miller, Jay. Lockheed Martin's Skunk Works. Leicester, U.K.: Midland Counties Publishing Ltd., 1995.

Lockheed SR-71 Blackbird curatorial file, Aeronautics Division, National Air and Space Museum.

DAD, 11-11-01

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23Oct/110

Article Marketing – Things to Do For Your Business and Things Not to Do

construction executive articles
by ShashiBellamkonda

Article Marketing - Things to Do For Your Business and Things Not to Do

Do not under estimate the power of business article marketing. An article marketing campaign is a must in to-days intensely competitive business arena.

The company that does not have an article marketing strategy, will suffer the consequences of that decision. No matter what size your company is, or whether it be an online or offline business. It will benefit from a well planned and well executed article marketing program.

What makes promoting your business with article marketing so appealing. Well it is that it can reach a huge targeted customer base at very little cost, or in some cases no cost at all, except a little time creating and posting.

Article marketing is search engine friendly, search engines love fresh interesting content, and this is what they get with a well written article. A well written article can benefit a business enormously, but there are some do`s and don`ts.

Let us take a look at some of the things you should do and some of the things you should not do when promoting your business using articles.

First the dos:

1. Even before you start constructing an article marketing campaign, make sure there is enough demand for the product or niche that you have chosen.

2. Make sure you are an expert in your field, do some research on your subject. There is plenty of help you can get on the internet to help you with your research.

3. Make your company stand out from other companies online you can do this by constructing a good article.

4. Now the article, keep your article short and to the point, say 400 to 800 words in length.

5. Keep your sentences and paragraphs short interesting and informative.

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6. Keep your content on topic, do not let your content stray from your subject as this will confuse your reader.

7. Check your spelling and grammar, this is important. If you do not construct your content properly and there are spelling mistakes all over the place, it will be hard for readers to understand what is on offer.

Bad spelling, bad grammar and bad sentence construction can also give your reader the impression that you do not care about them. It also gives the impression that you are not a trustworthy company to deal with.

When you have finished your article proof read it and then proof read it again.

We have just dealt with some do`s now let us deal with some don`ts.

1. Do not promote your company in the body content leave this for your website to do.

2. Do not create an article that is to long, a long article can lead to reader boredom. If a reader gets bored he or she will leave the page.

3. Bad title, not enough time and thought gone into constructing an eye catching title. Think of a title that will catch the attention of the reader, the reason for this, is the title is the first thing that the reader will see.

4. Bad summary, a bad summary is one of the main reasons why readers desert an article. Find a reason to get your customer to read on.

5. If this applies, do not let your viewer read your article with out offering some tips on your subject. Ask your readers if they have any related problems about your subject, and offer solutions on how to solve them.

6. Do not use technical language in the body of your article, use language that everybody can understand.

7. Do not write an article then leave your resource box out, learn how to construct a good resource box. After all the reason you write your article is to get people to visit your website, by clicking the link in your resource box.

Follow the dos and don'ts above, about article marketing and you will find this will give you a good solid base on how to structure a well written business marketing article. Good luck.

Tom Wilson is an author and business entrepreneur and has been in business some forty years. He writes articles with the intent of offering correct interesting and useful Internet business information.

If you found this article helpful about, Article Marketing-Things to do For Your Business And Things Not to do, and if you would like to make money GUARANTEED! from these online business opportunities. Then take a look at the FREE! step by step video tutorials here!

If you want to learn how to make money online the easy, but highly professional way, you need to visit http://www.onlinebusinessus.com/ . When you learn how to make money on the Internet you can run your own full time online business from home.

If you want to learn how to make money online the easy, but highly professional way, you need to visit http://www.onlinebusinessus.com/ . When you learn how to make money on the Internet you can run your own full time online business from home.

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16Oct/110

Article Writing Tips When Publishing Online

construction engineer articles
by Chris Devers

Article Writing Tips When Publishing Online

When composing an article for readers online there are some simple writing tips that could help you get the most out of your efforts.

Certain aspects of preparing an article to be read online differ from the more casual off-line approach to writing. Attention needs to be paid to the 'technical' and 'structural' elements involved in constructing an article for online readers.

Let's review 4 areas of preparation involved in online article writing and how it may differ from 'traditional' offline articles.

The headline should jump out at the reader and capture their interest to read further into the article. Whether you're using humor, shock, or appealing to the reader on some emotional level it needs to make the reader pause.

Online this can be a bit of a challenge due to the reader's ability in just a nano second to quickly click away. The challenge is compounded further by certain restrictions article directories have in place. Any wording deemed unfit or a misrepresentation of content will prevent your article from even being published online. 
Headlines that often work online would take the direction of 'How to", "The Greatest", "The Easiest", or even a numbered list such as "5 Ways to".

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Using a headline that inaccurately reflects the article content just to capture attention generally won't work online. Browsers who open up an article are expecting to view information as indicated in the headline. When this doesn't happen they quickly, and sometimes irritably, click away. With access to so much information readers will leave without a second thought.

When submitting an article online it is recommended to include a resource box so readers can link back to your site if they choose. The number of words and links you use will face the scrutiny of both the directories and the readers. You'll need to be concise and convincing in order to get the reader to do what you want them to do.

Most articles will be accompanied by a short summary or abstract that again is monitored by directories. Your abstract is limited to just a few sentences in which you're convincing readers why they should read your article.

If you're submitting article to ezines or perhaps publishing them in a newsletter you'll need to pay attention to the number of characters you use per line. If not done correctly your composition will not appear in a uniformed orderly fashion on the internet.

The use of keywords in every aspect of article writing from titles to the body of content down to the abstracts themselves is critical. If your work is not optimized correctly with keywords neither search engines nor readers will every be able to locate your article content.

Keyword placement, accuracy, frequency of and the manner in which they are used are closely monitored by search engines. Keywords are the beacons that attract and guide search engines to your article itself. If this task is not completed correctly your article exposure will suffer.

These writing tips we've discussed here should enable you to more effectively plan and prepare your articles for internet reading. The focus here is more on concise content delivery, formatting, and keyword use. This allows your article to be easily found and then viewed online. With the size of the audience the internet makes available to you these additional measures are more than worth it!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://affiliatequickstart.com/

A typical day in the life of a young, female structural engineer.
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9Oct/110

Shcri.com: Siemens’s First Wind Turbine Plant in China Is under Construction in Shanghai

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by skys the limit2

Shcri.com: Siemens's First Wind Turbine Plant in China Is under Construction in Shanghai

www.shcri.com - On May 22th, 2009, Siemens Wind Power Blades (Shanghai) Co., Ltd., the first wind turbine manufacturer of Siemens in China, was put into construction in Lingang New City in Shanghai which now owns top three wind power equipment manufacturers (Siemens, Shanghai Electric and Huayi Electric) and becomes one of China’s largest wind power equipment bases. Lingang New City, which has become the largest and most powerful nuclear power equipment base in China, today also serves as a new-energy base of electricity generation, transmission and distribution industry.

 

Siemens initially invests 100 million Euro in its wind power projects, 64 million Euro of which is invested in Siemens Wind Power Blades (Shanghai) Co., Ltd. With registered capital of 25 million Euro, this company is engaged in producing and installing blades, machine items and other spare parts of wind power equipment. In addition, Siemens is now establishing Siemens Wind Power Cabin (Shanghai) Co., Ltd. in Lingang New City, with investment of 12 million Euro and registered capital of 5 million Euro. This project will be in operation at the same time and in the same place as the blade project. An additional investment of 35 million Euro will be injected into the wind power cabin producing projects.

 

Siemens plans to produce blades of 2.3 and 3.6 MW for sea wind turbines. Compared with blades of 1.5 MW in China, those blades require stronger capacities as wind resistance and thunder resistance in order to protect themselves from being damaged. Currently, there are not many sea blade manufacturers and thus less competition will create more profits. On the contrary, the land blades require less complex technologies and thus suffer more competition, with the gross profit rate at 20 percent to 30 percent.

 

Later, the production base will start to produce cabins. Cabins which are installed at the top of tower, will support impellers and cover such major parts of wind turbines as gear case, gearing and electronic controller.

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The annual production capacity of the base is expected to reach 500 MW. The first batch of blades and cabins is also predicted to finish in 2010. Siemens has reserved enough places for further development of blades and cabins in Lingang New City.

 

It is China’s huge wind power market that attracts Siemens to invest plants in China. By the end of 2008, China owned over 11,600 wind turbines, with the installed capacity increasing by 106 percent to about 12.153 million KW, making up 10 percent of the world’s total capacity and ranking the fourth after USA, Germany and Spain. In February 2009, Chinese government declared that to develop renewable energy sources including wind power are regarded as one of strategies against financial crisis.

 

Nowadays, there are more than 50 blade manufacturers in China. Although such foreign enterprises as LM and Euros enjoy more advanced technologies, domestic suppliers, such as Zhonghang Huiteng, Liyuan Hydraulic, Sinomatech, Zhongfu Lianzhong, etc , also capture big market shares.

 

The best partner of Siemens in Shanghai is Shanghai Electric. The joint venture, Shanghai Electric Power Generation Equipment Co., Ltd., has been in stable development since establishment.

 

As one of major wind turbine manufacturers in China, Shanghai Electric can directly buy blades from Siemens if both sides intend to maintain the partnership. But Siemens does not reveal the cooperation progress with each partners.

 

The global wind power base of Siemens is in Denmark, with the production capacity of 8,000 MW, which is the target of China’s wind power base several years later. With the expansion of wind turbine productivity, Siemens strives to be among the world’s top three wind turbine manufacturers in 2011.

 

Siemens stated that to establish bases in China is inevitable for the development of Siemens. China’s prescription of localization rate in 2005 is the major factor which contributes to the concentration of so many foreign wind turbine manufacturers in China, such as Siemens, GAMESA, NORDEX, Vestas and so on.

 

On July 4th, 2005, it is clearly regulated in “Notice on Requirements of Wind Power Management” by National Development and Reform Commission that the localization rate of wind power equipment should reach over 70 percent and those substandard wind power plants will not be established. The imported wind power equipment should also be taxed in line with the regulation.

 

“China is most likely to become the world’s largest wind power market. Thus we will further develop this environment-protected technology in order to lead in this field”, said Dr. Richard Hausmann, CEO of Siemens North East Asia, and president and CEO of Siemens Ltd., “Siemens has become the bellwether of environment-protected technology in infrastructure field. And we have made a big progress towards our target in 2010 – 40 percent of orders’ values are from our environment-related businesses through this investment.”

 

Source: China Research and Intelligence

Get more information, please visit:

http://www.shcri.com/reportdetail.asp?id=306

http://www.shcri.com/reportdetail.asp?id=197

If you'd like to copy or quote this article, please keep the source information

---------------------------------

Contacts:

Eileen Gu

www.shcri.com

T:86-21-5842-6733

Email:eileen@shcri.com

 

Based on the database, Interviews and research methods from China Research and Intelligence, CRI analyzes the development and opportunities in this industry clearly.

The Silicon Valley/San Jose Business Journal and four top Healthcare CEO's discuss healthcare reform and construction in Silicon Valley. The panelists were James Dover from OConnor Hospital, Kenneth Graham from El Camino Hospital, Bill Piché from Good Samaritan Hospital and Kim Roberts from Santa Clara Valley Health & Hospital System.
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