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Business Coach & Executive Coach - Is Professional Development Part of Your Strategic Action Plan?

Potential clients who embrace a learning attitude are a plus for business coaches or executive coaches who are selling their professional services. This makes the selling process much easier.

However, if the tables were turned, is the coach investing in her or his own professional development? Professional development extends beyond formal education and training. Learning can be either informal or formal. And, professional development does not mean investing lots of money.

So what does professional development look like for a business coach or executive coach? The answer to that question is the infamous that depends.

The first place to start is to include professional development within your as a critical success factor (CSF). A critical success factor is simply defined as being both necessary and sufficient to achieve the current mission. If you do not have a strategic plan, then stop and create one. Hire a business coach who specializes in helping to construct executable strategic plans along with the accompanying strategic action plan. The strategic action plan contains all the goals for all the critical success factors that need to be actively monitored during the next year.

By looking at your budget for professional development, you can begin to identify where you wish to invest your time and dollars and set the appropriate goals that will ultimately increase sales for your coaching business. For example, formal professional development goals can be:

 

Attending conferences both face to face or teleconference
Taking a formal course
Becoming certified as a coach

 

Informal professional development goals could include:

 

Reading books
Reading journals
Subscribing to online newsletters or Google alerts
Reading newspapers
Listening to audio books
Joining a mastermind group
Creating your own mastermind group
Talking with a mentor
Writing articles for electronic distribution such as Ezine Articles
Writing a book

 

Some may think writing is not professional development. However, I beg to differ. Individuals who write become better thinkers and better thinkers become better writers. Also, writing involves research and ongoing learning. Writing is all about professional development.

In the next year, my professional development goals within my strategic action plan as a business coach include:

 

100 hours at 4 national conferences focusing on performance improvement
Attending 2 teleconferences per month
Attending 2 weekly mastermind teleconferences
Reading one book every week
Speaking with my mentor, coach and colleagues at least one time a week
Writing a article a day for Internet article distribution
Completing 2 books in 2007 for print

 

Bottom line an investment in your own professional development as a business coach or executive coach means being the best that you are and knowing that you have the skills supported through ongoing learning. Your clients will definitely appreciate your efforts and you will build continued loyalty with your clients, centers of influence and even prospects.

Do you know what else should be in your strategic plan? Download this free checklisthttp://www.processspecialiist.com/strategic-planning-steps.htm

Customer loyalty is the strategic advantage. Receive your downloadable Customer Loyalty Audit athttp://www.processspecialist.com/customerloyalty.htm

Please contact, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach, who works with individuals and organizations  that are  of not being where they want to be and  for their businesses and their selves. 219.508.2859

 

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